{"id":11510,"date":"2017-02-03T07:58:56","date_gmt":"2017-02-03T07:58:56","guid":{"rendered":"https:\/\/halalke.com\/?p=11510"},"modified":"2019-02-06T01:46:36","modified_gmt":"2019-02-06T01:46:36","slug":"marvelous-miru","status":"publish","type":"post","link":"https:\/\/halalke.com\/index.php\/2017\/02\/03\/marvelous-miru\/","title":{"rendered":"Marvellous Miru"},"content":{"rendered":"
\"Founders
Founders Rodney Ng and Jolyn Tan (extreme left) swears by teamwork, making life a little sweeter at Miru Dessert Cafe (Photo: Miru)<\/figcaption><\/figure>\n

From a quaint little cafe settled in a row of shophouses in Uptown Damansara to an expanded cafe located at the top floors of posh Pavilion Shopping Centre, Japanese-themed dessert cafe Miru has indeed grown. Not only in its menu offering many delectable desserts and beverages but also in its team of coffee connoisseurs, baristas and bakers.<\/p>\n

Behind the successful birth and expansion of the dessert cafe are founders Rodney Ng and Jolyn Tan who remain to be very involved in Miru’s daily operations. They are the proud chefs of the superb Matcha Lava Cake<\/em> and more recently, the Kakigori<\/em> or Japanese shaved ice dessert.<\/p>\n

Boring Office Job<\/strong><\/p>\n

Before the major Miru kickstart, both Rodney and Jolyn were full-time university students in Melbourne. They majored in Actuarial Science, a discipline that applies mathematical and statistical methods to assess risk in insurance, finance and other industries and professions. While the degree proved its worth, securing them both great careers in the finance and banking industry, they soon withered with sheer boredom over their jobs. As they recalled, there was something greater to achieve in life than counting figures. Back then,\u00a0Jolyn worked in a boutique consulting firm while Rodney in an investment bank.<\/p>\n

At their desks, they daydreamed to set up a cafe of their own; a dessert and coffee chain similar to one of many that lined the streets of Melbourne. Melbourne, as they admired, carried a strong al fresco<\/i>\u00a0coffee and cafe culture that served great desserts and coffee. The bustling street\u00a0was indeed a place to be seen and heard for the young and old, dessert lovers and coffee aficionados alike.<\/p>\n

By the third year into their banking profession, they had their last straw. Rodney and Jolyn called it quits to set up their dream cafe.<\/p>\n

\u201cWe were dead serious to do this badly!\u201d<\/p>\n

\"Made
Made by popular demand, the Matcha Lava Cake oozes with perfection.<\/figcaption><\/figure>\n

Finding Inspiration for Miru<\/b><\/p>\n

Still, Rodney and Jolyn had no prior experience in handling food and beverage, let alone manage\u00a0a new set-up. The only consolation perhaps was Jolyn\u2019s background in home-baking. All the while, Rodney cooked savoury meat dishes once in awhile.<\/p>\n

And so they embarked on an adventure to find inspiration. Through their travels to Japan, Thailand and Taiwan, they explored and seek ideas. Soon, they chanced upon a plausible opportunity to become a franchisee of After You Dessert Cafe<\/i> from Bangkok. However, the cafe was newly-launched with its\u00a0owners hesitant to take its expansion elsewhere at the time.<\/p>\n

That proved to be a validation for the duo who then decided to lay the bricks\u00a0from scratch. \u201cAnd that\u2019s what we did!\u201d<\/p>\n

Miru Concept<\/b><\/p>\n

From designing to establishing the concept and\u00a0formulating dessert recipes for the cafe, Jolyn and Rodney took the hard work and long hours into their own hands to create Miru.<\/p>\n

Coming up with a name for the cafe, the duo had the help of a branding team. Taking inspiration from their previous travels to Tokyo and Shibuya, Jolyn thought of \u201cMiru\u201d, which was found to be a common name amongst Japanese girls. “Miru” means peace and clarity which Jolyn thought was apt for the cafe. It was also the perfect name for its honey gnome mascot, an adorable iconic girl character representing the cafe.<\/p>\n

The name was indeed catchy, easily identifiable and pronounced. More importantly, it was a name people could easily remember by.<\/p>\n

With the name in tow, Miru mirrored a\u00a0Japanese-minimalist theme with colours and simple wooden finishings to represent purity.<\/p>\n

Dessert items on the menu also took\u00a0\u00a0inspirations of desserts from overseas. For instance, Shibuya\u2019s honey toasts and lava cakes, available today in Matcha<\/i> and Chocolate,\u00a0<\/i>were inspired\u00a0from cafes in Bangkok. Right from the beginning, Rodney and Jolyn sat down to perfect the recipe with the staff.<\/p>\n

\"Practice
Practice makes perfect: it took Rodney and Jolyn two long months to get it right.<\/figcaption><\/figure>\n

The ordeal was tough. Being picky while\u00a0commanding a high level of expectation in terms of taste and quality over\u00a0the desserts, the founders\u00a0tirelessly sourced for the \u201cright\u201d ingredients for each recipe. Many times, their baked products did not sit well with their own tastebuds. Unsatisfied, they\u00a0explored other ingredients from several suppliers. As a result, many versions arose from one recipe but the founders did not mind at all; they were determined to find the best version.<\/p>\n

\u201cIf we don’t like it, we cannot expect our customers to like it.\u201d<\/p>\n

As the saying goes, practice makes perfect. The trial-and-error of formulating and finalising the menu took the Miru team nearly a year to finalise. The finished products of home-made butter and toast remains to be dear creations of the duo. Till today, ingredients are freshly sourced and flavours lovingly made in-house.<\/p>\n

Every now and then when Miru introduces a new dessert item on the menu, it would take the team months to perfect it. For the Miru founders, it is worth every minute because \u201ccustomers deserve the best.\u201d The results also paid off. For instance, the Kakigori<\/i> (Jolyn simply refers it the Japanese Ice Kachang<\/i>) took 6 months to perfect but when it first launched, it was a hit. Today, Miru serves flavours like Milo<\/i>, Horlicks<\/i> and Homemade Strawberry Cheesecake Kakigori<\/i>.<\/p>\n

\"The
The Strawberry Cheesecake Kakigori lovingly referred to Shibuya’s Ice Kacang is a popular item on Miru’s menu.<\/figcaption><\/figure>\n

Everyday is Learning\u00a0<\/b><\/p>\n

Patience and perseverance, as confided by the founders, were key ingredients to successfully launch Miru. The journey was not smooth but often marred with tribulations and filled with doubts.<\/p>\n

The first months upon Miru\u2019s launch, sales suffered. This was a time when the dessert culture was still new; a concept unheard of among the locals. People simply could not understand the motivation behind indulging in desserts instead of main full-course meals.<\/p>\n

\u201cPeople came in and went after they figured that we do not have pastas on the menu but desserts like cakes and drinks.\u201d<\/p>\n

Getting suppliers to partner with Miru proved to be tough\u00a0too as many have never heard of the new cafe. \u201cNo one believed in cafes at that time. Many assessed our authenticity by asking where were we from. No one had any idea what Miru was.\u201d<\/p>\n

Over time, both customers and suppliers began to put trust in the founders when Miru desserts started to get more popular. In fact, the\u00a0desserts began to sell out by the hour. The cafe was the talk to the town where weekends were always packed with patrons. There was always a queue forming outside of Miru.<\/p>\n

The next challenge was then to keep up with the high standard they had establish for themselves. That also meant keeping up with supplies of fresh ingredients for their baked goods. Several\u00a0times, its central kitchen struggled with the demand. Ingredients unexpectedly ran low. That resulted in out-of-stock desserts. \u201cTo our horror, half of the menu was unavailable at mid-day!\u201d<\/p>\n

Fortunately for the founders, the founding team of hardworking, loyal and understanding staff always got their back. Miru pulled through the most challenging days.<\/p>\n

Through thick and thin, the team continued to stand by Miru\u2019s principle.<\/p>\n

\"9
9 months project: From its butter to toast, Miru took 6 months to get its “formula, flavour, feeling” right! Here is the Chocolate Banana Toast<\/figcaption><\/figure>\n

Halal Ingredients<\/b><\/p>\n

One of those\u00a0principle Miru undertook since its inception in 2015 was to cater to all customers so that anyone could have a try at their desserts. As such, Miru sources its ingredients only from Halal suppliers.<\/p>\n

\u201cMany have asked if we are Halal. We\u2019re proud to say that from the beginning, the whole team has been committed to take steps to ensure that we are Halal.<\/p>\n

\u201cFor one, no meat is involved in any of Miru’s\u00a0production processes. According to Miru\u2019s standard operating procedure, only the production team is\u00a0allowed at one time during the making of desserts. The room would be sealed where the team would have to adhere to strict dressing including gloves and aprons. Machineries, equipments, tools and cutlery are strictly to be used only in the production rooms as well.<\/p>\n

\u201cMalay-Muslims staff have also been employed since day one to monitor the practice of Halal procedures and hygiene. Non-muslim staff have also been very considerate not to purchase non-halal items to be brought into the store and central kitchen.\u201d<\/p>\n

Founders Rodney and Jolyn are looking into applying for the JAKIM Halal certificate in the near future especially when operations are a lot smoother and time allows for it. As of late, both have been busy with the newly-launched Miru cafe at chic Pavillion Mall right in the heart of Bukit Bintang.<\/p>\n

\u201cTo Muslim customers, rest assured that our items are indeed from halal sources. Once Miru has the time, we\u2019ll definitely apply for the Halal cert!\u201d<\/p>\n

 <\/p>\n

Miru Uptown Damansara<\/strong>
\n62, Jalan SS 21\/58,
\nDamansara Utama,
\n47400 Petaling Jaya,
\nSelangor, Malaysia
\nShop Hours: 12- 11pm (Sun-Thurs)
\n12pm-12am (Fri-Sat)<\/div>\n
<\/div>\n
\n

Miru Pavilion<\/strong>
\nShop Hours: 10am-10pm<\/p>\n<\/div>\nChocolate Lava Cake<\/a>Ferrero Toast<\/a>Horlicks kakigori<\/a>jolyn tan<\/a>Matcha Lava Cake<\/a>Milo Kakigori<\/a>miru<\/a>Pandan Coconut Toast<\/a>Peanut Butter Toast<\/a>Rodney ng<\/a>S'mores Toast<\/a>Shibuya honey toast<\/a>Strawberry Cream Toast<\/a><\/span>","protected":false},"excerpt":{"rendered":"

From a quaint little cafe settled in a row of shophouses in Uptown Damansara to an expanded cafe located at the top floors of posh Pavilion Shopping Centre, Japanese-themed dessert cafe Miru has indeed grown. Not only in its menu offering many delectable desserts and beverages but also in its team of coffee connoisseurs, baristas […]<\/p>\n","protected":false},"author":5,"featured_media":11513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[150,170,169,118,149],"tags":[164,173,171,168,163,172,166,176,174,167,175,165,177],"class_list":["post-11510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol-free","category-cafe","category-cakes","category-halal-supplied","category-pork-free","tag-chocolate-lava-cake","tag-ferrero-toast","tag-horlicks-kakigori","tag-jolyn-tan","tag-matcha-lava-cake","tag-milo-kakigori","tag-miru","tag-pandan-coconut-toast","tag-peanut-butter-toast","tag-rodney-ng","tag-smores-toast","tag-shibuya-honey-toast","tag-strawberry-cream-toast"],"yoast_head":"\nMarvellous Miru - Halal Ke | The prettiest halal directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/halalke.com\/index.php\/2017\/02\/03\/marvelous-miru\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marvellous Miru - Halal Ke | The prettiest halal directory\" \/>\n<meta property=\"og:description\" content=\"From a quaint little cafe settled in a row of shophouses in Uptown Damansara to an expanded cafe located at the top floors of posh Pavilion Shopping Centre, Japanese-themed dessert cafe Miru has indeed grown. 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